Career — No comments
12
Oct 09
Avinash Kaushik recently addressed a question perenially on our minds — how to make more money as a web analyst — by offering some very specific advice on how to choose a career path in web analytics based on your strengths and aspirations. It’s a long post but definitely worth a read if you’re in the field.
But the subject of career path has been on my mind for awhile. Over time I’ve observed that most companies (or possibly business units if we’re talking about very large organizations) offer a rock-star career path for only one specific skillset. That is, before you can answer the question “How can I get ahead?” you’ve got to answer the question Continue reading →
Evil Psychology — No comments
12
Oct 09
This is a photo I snapped at a previous job from the 14th-floor breakroom in one of the highrise buildings in downtown Dallas. Being a psychologist myself, I take the subject of mental health very seriously. That said, just take a close look at the pic:
Alright, let’s step through the implications of this observation logically:
Continue reading →
Tools & Techniques — 1 comment
12
Oct 09
Data analysis begins with understanding the available data. To social scientists, this usually involves understanding your data type — nominal, ordinal, scalar, ratio. Web analysts, however, must always be concerned with the level of measurement as well — page level, session level, user level. If Omniture SiteCatalyst is your data source, understanding SiteCatalyst’s levels of measurement is key to being a good analyst. Those esoteric SiteCatalyst variables: sProps, Success Variables, and eVars, are easy to remember once you’ve seen their levels of measurement and Continue reading →
Recipes — No comments
01
Jan 09
Great cornbread recipe from my mother-in-law. I made a couple of changes… namely, the addition of canned green chiles and going with muffins instead of one big pan. This recipe is fantastic: the cornbread muffins are crispy and buttery on the outside, moist (and buttery) on the inside. Continue reading →
Recipes — No comments
01
Jan 09
I got Julia Child’s Mastering the Art of French Cooking for Christmas, and I’m totally inspired. New Year’s Day traditionally requires at least one meal with black-eyed peas, so I put two and two together: black-eyed peas with some 16-bean mix for color, shrimp for flair, and a bercy sauce to push it completely over the top. Continue reading →
Experimental psychologist and 13-year Internet veteran driving revenue and profitability through applied measurement strategies and advanced analytical techniques
