Data analysis begins with understanding the available data. To social scientists, this usually involves understanding your data type — nominal, ordinal, scalar, ratio. Web analysts, however, must always be concerned with the level of measurement as well — page level, session level, user level. If Omniture SiteCatalyst is your data source, understanding SiteCatalyst’s levels of measurement is key to being a good analyst. Those esoteric SiteCatalyst variables: sProps, Success Variables, and eVars, are easy to remember once you’ve seen their levels of measurement and Continue reading →
Jeb Stone > Analytics PhD
Observation, commentary, and helpful hints at the intersection of web analytics and social science
James C. “Jeb” Stone, PhD
Jeb is a 13-year Internet veteran with depth in database marketing, business intelligence, predictive modeling, and marketing research. He holds a PhD in experimental psychology.
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