Great cornbread recipe from my mother-in-law. I made a couple of changes… namely, the addition of canned green chiles and going with muffins instead of one big pan. This recipe is fantastic: the cornbread muffins are crispy and buttery on the outside, moist (and buttery) on the inside. Continue reading →
01
Jan 09
Black-eyed peas Bercy aux crevettes
I got Julia Child’s Mastering the Art of French Cooking for Christmas, and I’m totally inspired. New Year’s Day traditionally requires at least one meal with black-eyed peas, so I put two and two together: black-eyed peas with some 16-bean mix for color, shrimp for flair, and a bercy sauce to push it completely over the top. Continue reading →
07
Nov 08
Winter weekend mushroom and cheese risotto
Risotto is one of those dishes that takes a lot of time if you’re making it at home. It’s totally worth it. This recipe makes a huge batch — enough to last the family through a winter weekend — making the time investment even more worthwhile. Continue reading →
18
Oct 08
Sunday Morning Biscuits
If you work with spreadsheets and text editors and web apps all day, using your hands to make something tangible can help you feel like you’ve actually done something real. This is my favorite recipe for homemade biscuits… I make them with my daughter on Sunday mornings. She gets flour all over the kitchen and loves to taste every ingredient by itself. Continue reading →
15
Apr 08
LinkedIn Best Answer: What should MBAs learn about marketing research?
A question was asked on the LinkedIn Q&A forum: “What should MBAs learn about marketing research?” My response was selected as Best Answer to this question, so I wanted to share.
Question (paraphrased):
What should MBA students learn about marketing research? Which research methods should they be exposed to?
Answer:
MBAs should learn to be advanced consumers of marketing research; they should NOT be learning how to actually perform the research.
Ultimately, business managers are more likely to be making the call about whether to spend resources conducting research than to be doing the research themselves. Accordingly, one of the most important things for MBAs to know about marketing research is how to make the decision of whether to initiate a research project.
On its face, the decision calculus is simple: Will the benefit of having this information exceed the cost of acquiring it? Real-world scenarios can sometimes be less clear, but this question is where you should start. Overall, becoming an educated consumer of marketing research offers a much greater benefit to the MBA than does seeing a few examples from the vast catalog of research methods.
Jeb is a 13-year Internet veteran with depth in database marketing, business intelligence, predictive modeling, and marketing research. He holds a PhD in experimental psychology.
