Analysis — 1 comment
21
Oct 09
Things have come a long way since the days of analyzing Web server logs (raise your hand if you were at THAT party.) Web analytics tools like Google Analytics, SiteCatalyst, and WebtrendsAnalytics have brought basic site tracking and reporting to the masses, often with little more than dropping some javascript on the page. Closer to home, Business Intelligence (BI) and data warehousing tools such as MicroStrategy and Microsoft’s suite of tools provide a structured view into in-house data. Google Site Optimizer, SiteSpect, and tools like Omniture Recommendations go so far as to provide intelligent testing, targeting, and recommendation abilities to companies that even a few years ago would have met serious challenges developing these competencies in-house.
But these tools are not how you compete on analytics. Continue reading →
Analysis / Online Dating — No comments
17
Oct 09
In 2003, Frederick Reichheld published a Harvard Business Review article entitled The One Number You Need to Grow. Reichheld’s article described a method for computing a simple, easy-to-understand customer satisfaction metric called the Net Promoter Score — and ushered in a flavor-of-the-month management practice that has left a bad taste in the mouth of academics and serious marketing researchers Continue reading →
Analysis / Online Dating — No comments
16
Oct 09
A few days ago, Frédéric Peters (Cupidon at Cupidon.be) posted an interesting question to the LinkedIn’s Internet Dating Executive Alliance group: Given the oft-cited success of the online dating industry, what percentage of Google’s ad revenue is driven by the online dating industry?
Based on Frédéric’s question, I felt compelled to run a quick back-of-the-envelope estimate of the share of Google’s ad revenue contributed by the U.S. online dating industry based on Continue reading →
Tools & Techniques — 1 comment
12
Oct 09
As a new WordPress blogger, going back and forth editing pages and making sure they look terrific — I’m generating most of my own Google Analytics page views. When I get a real page view, I want to know it! Fortunately, if you already have Google Analytics installed, it’s very simple to accomplish in WordPress. Continue reading →
Career — No comments
12
Oct 09
Avinash Kaushik recently addressed a question perenially on our minds — how to make more money as a web analyst — by offering some very specific advice on how to choose a career path in web analytics based on your strengths and aspirations. It’s a long post but definitely worth a read if you’re in the field.
But the subject of career path has been on my mind for awhile. Over time I’ve observed that most companies (or possibly business units if we’re talking about very large organizations) offer a rock-star career path for only one specific skillset. That is, before you can answer the question “How can I get ahead?” you’ve got to answer the question Continue reading →
Experimental psychologist and 13-year Internet veteran driving revenue and profitability through applied measurement strategies and advanced analytical techniques
