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	<title>Jeb Stone &#62; Analytics PhD &#187; Tools &amp; Techniques</title>
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	<description>Observation, commentary, and helpful hints at the intersection of web analytics and social science</description>
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		<title>How to identify real trends in user behavior</title>
		<link>http://jebstone.com/2009/12/how-to-identify-real-trends-in-user-behavior/</link>
		<comments>http://jebstone.com/2009/12/how-to-identify-real-trends-in-user-behavior/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 23:40:36 +0000</pubDate>
		<dc:creator>jebstone</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Tools & Techniques]]></category>
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		<description><![CDATA[There is a perennial question in Web analytics:  &#8220;Are the numbers up?&#8221; Certain web metrics can be highly variable on a day-to-day or week-to-week basis.  Daily Unique Visitors (UVs) and Daily Visits are just two examples of metrics that can change dramatically from one day to the next.  These big swings in day-to-day numbers can [...]]]></description>
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		<title>Using search engines to measure social behavior</title>
		<link>http://jebstone.com/2009/11/using-search-engines-to-measure-social-behavior/</link>
		<comments>http://jebstone.com/2009/11/using-search-engines-to-measure-social-behavior/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 01:17:35 +0000</pubDate>
		<dc:creator>jebstone</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Tools & Techniques]]></category>
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		<guid isPermaLink="false">http://jebstone.com/?p=177</guid>
		<description><![CDATA[Let&#8217;s start with a simple premise: The more often something happens, the more often people write about it. Sounds reasonable, right? Albert Saiz and Uri Simonsohn, in their article &#8220;Downloading Wisdom from Online Crowds,&#8221; demonstrate that the relative frequency of documents returned by a search engine can be a good measure of how frequently a [...]]]></description>
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		<title>Don&#8217;t Count Me!: Google Analytics and WordPress</title>
		<link>http://jebstone.com/2009/10/dont-count-me-google-analytics-and-wordpress/</link>
		<comments>http://jebstone.com/2009/10/dont-count-me-google-analytics-and-wordpress/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 03:14:39 +0000</pubDate>
		<dc:creator>jebstone</dc:creator>
				<category><![CDATA[Tools & Techniques]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://jebstone.com/?p=47</guid>
		<description><![CDATA[As a new WordPress blogger, going back and forth editing pages and making sure they look terrific &#8212; I&#8217;m generating most of my own Google Analytics page views.  When I get a real page view, I want to know it!  Fortunately, if you already have Google Analytics installed, it&#8217;s very simple to accomplish in WordPress. [...]]]></description>
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		<title>Omniture SiteCatalyst Variables 101</title>
		<link>http://jebstone.com/2009/10/omniture-sitecatalyst-variables-101/</link>
		<comments>http://jebstone.com/2009/10/omniture-sitecatalyst-variables-101/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 06:12:54 +0000</pubDate>
		<dc:creator>jebstone</dc:creator>
				<category><![CDATA[Tools & Techniques]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[LinkedIn]]></category>
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		<description><![CDATA[Data analysis begins with understanding the available data. To social scientists, this usually involves understanding your data type &#8212; nominal, ordinal, scalar, ratio. Web analysts, however, must always be concerned with the level of measurement as well &#8212; page level, session level, user level. If Omniture SiteCatalyst is your data source, understanding SiteCatalyst&#8217;s levels of [...]]]></description>
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