In 2003, Frederick Reichheld published a Harvard Business Review article entitled The One Number You Need to Grow. Reichheld’s article described a method for computing a simple, easy-to-understand customer satisfaction metric called the Net Promoter Score — and ushered in a flavor-of-the-month management practice that has left a bad taste in the mouth of academics and serious marketing researchers Continue reading →
Online Dating
16
Oct 09
Is the online dating industry propping up Google’s ad revenue numbers?
A few days ago, Frédéric Peters (Cupidon at Cupidon.be) posted an interesting question to the LinkedIn’s Internet Dating Executive Alliance group: Given the oft-cited success of the online dating industry, what percentage of Google’s ad revenue is driven by the online dating industry?
Based on Frédéric’s question, I felt compelled to run a quick back-of-the-envelope estimate of the share of Google’s ad revenue contributed by the U.S. online dating industry based on Continue reading →
Experimental psychologist and 13-year Internet veteran driving revenue and profitability through applied measurement strategies and advanced analytical techniques
