Comments on: What it takes to compete (and win!) on analytics http://jebstone.com/2009/10/what-it-takes-to-compete-and-win-on-analytics/ Observation, commentary, and helpful hints at the intersection of web analytics and social science Fri, 06 Aug 2010 21:21:48 +0000 hourly 1 http://wordpress.org/?v=3.0 By: SEM for Longer Time-to-Convert Businesses: How to Stop the Bleeding « Jeb Stone > Analytics PhD http://jebstone.com/2009/10/what-it-takes-to-compete-and-win-on-analytics/comment-page-1/#comment-55 SEM for Longer Time-to-Convert Businesses: How to Stop the Bleeding « Jeb Stone > Analytics PhD Fri, 06 Aug 2010 21:21:48 +0000 http://jebstone.com/?p=159#comment-55 [...] [...] [...] [...]

]]> By: Randy "World Wide" Weber http://jebstone.com/2009/10/what-it-takes-to-compete-and-win-on-analytics/comment-page-1/#comment-4 Randy "World Wide" Weber Sun, 25 Oct 2009 02:28:31 +0000 http://jebstone.com/?p=159#comment-4 Great post. Social scientists over MBAs? Really...? Yes. As someone who has an undergrad and a graduate degree in in the social sciences, as well as an MBA, I can tell you that my social science studies prepared me far more for management and marketing than my MBA. Regarding access to analytics, I've yet to work somewhere that I've had enough information to make informed pricing, product, and e-mail marketing decisions without a great deal of time and effort. At times I've had to spend as much as one day every week just assembling information. Time that should have been spent analyzing the data and developing tactics based on the analysis. Keep telling it like it is. Great post.

Social scientists over MBAs? Really…?

Yes. As someone who has an undergrad and a graduate degree in in the social sciences, as well as an MBA, I can tell you that my social science studies prepared me far more for management and marketing than my MBA.

Regarding access to analytics, I’ve yet to work somewhere that I’ve had enough information to make informed pricing, product, and e-mail marketing decisions without a great deal of time and effort. At times I’ve had to spend as much as one day every week just assembling information. Time that should have been spent analyzing the data and developing tactics based on the analysis.

Keep telling it like it is.

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