This is a photo I snapped at a previous job from the 14th-floor breakroom in one of the highrise buildings in downtown Dallas. Being a psychologist myself, I take the subject of mental health very seriously. That said, just take a close look at the pic:
Alright, let’s step through the implications of this observation logically:
Data analysis begins with understanding the available data. To social scientists, this usually involves understanding your data type — nominal, ordinal, scalar, ratio. Web analysts, however, must always be concerned with the level of measurement as well — page level, session level, user level. If Omniture SiteCatalyst is your data source, understanding SiteCatalyst’s levels of measurement is key to being a good analyst. Those esoteric SiteCatalyst variables: sProps, Success Variables, and eVars, are easy to remember once you’ve seen their levels of measurement and Continue reading →
Experimental psychologist and 13-year Internet veteran driving revenue and profitability through applied measurement strategies and advanced analytical techniques
About Jeb Stone
